Don’t depend solely on Inbound Inbound marketing, as the name implies, stands in contrast to outbound. TechTarget defines inbound marketing as “a strategy that focuses on attracting customers, or leads, via company-created Internet content.” Examples include subscription-based email marketing, content marketing (blog posts, white papers, etc.), and paid search advertising. …

How to find new clients in the post-Covid world? — If there is one thing that this pandemic changed, it’s the nature of international business. The fast pace of globalization has ended with a train crash, and it means the end of international business as we know it. Within a concise timeframe, international business meetings switched roadshows, conferences to Zoom…

CEO’s guide to hire or outsource. — To grow sales organizations, large corporations throw truckloads of money to hire the best talent because they have money flooding from investors and current sales. For small companies, however, hiring is a more sound decision. It directly affects cash flow. …

Three reasons why your prospects ghost on you and how to deal with it Just like Tinder ghosting, client ghosting in sales is real, and it hurts. As the Cambridge dictionary puts it, ghosting is a way of ending a relationship with someone by stopping all communication with them. Let’s…

3 tips to stay sane during insane times We all live in a science-fiction movie these days. TVs talk about the virus all the time, economies are collapsing, millions of people lose their jobs without income, doctors choose to decide will die. …

Why do we need gamification? How to reshape corporate training to engage employees. During six years of corporate life, I joined countless corporate training sessions. Sales academies, seminars of motivation gurus, personal brand courses, compliances training, teamwork boast camps, training courses in first aid, fire safety training, and the ones…

What does it take to do business in the land of wine and cheese? France is definitely a fun place to visit. Top quality wine, good food, many attractions. France has a lot to offer to a tourist but it could be a tricky place for your business. In fact…

What would a market research study answer? — I’m puzzled when start-up CEO’s tell me that they don’t need a market study. “We just need to sell!” they say most of the time. Yes, being result oriented, having clear targets, are beneficial for success. However, how are you going to sell if you haven’t answered 5W of the…

Every day we read another futuristic news promising bio superpowers. Lab-grown organs, genetically modified plastic eater bacteria and designer babies are the ones getting the most media coverage. Behind these headlines, breakthrough biotechnological advancements are hidden. As new technologies emerge, numerous biotech startups are launched each year. Once seen as…